Being that author person, the one who always wants to know what's on the other side of my mirror or window or door (choose whichever metaphor you like), I seek out articles on readership, who's looking at what. Does anybody actually read anymore? This question posed by someone who obviously doesn't. *sigh* Yes, it is sad. I feel badly for those who think that way, for all they are missing...but let's move on. The Article. I stumbled upon one published a couple years ago, (see link below) that focused on Nielsen ratings regarding mystery/crime readers. That is my niche, so if you aren't into reading mystery, don't write mystery, you may want to move along. :-)
Nielsen colleagues dove into the task to gather stats, asking questions... How do you acquire your reading material? What type of mysteries do you prefer? Where do you discover new authors? Interesting results given in a beautifully illustrative graph (again, see link below) show a couple of important facts--at least for me as an author of mystery. One, over 60 percent of readers are ages 45 and up with 28 percent being 65 and older. Makes me think about my story details like how old should my characters be? Does it make a difference if I use modern slang or references to modern culture that the older crowd may not understand? I'm thinking not. After all, I'm of a certain age, and those things don't bother me. Another fact finding detail: 70 percent of those readers polled were female.
Here's the real gut-puncher, though: many frequent readers aren't buying books. They get them free. Probably waiting for those deals on Amazon or participating in book swaps where you trade in your book and get another in return. Oh, and of course, let's not forget libraries. I'll admit, I get the budget urge to find bargains, freebies, and such. Confession: I don't use the library as much as I used to because I can't seem to finish a book in time before I have to return it, or I'm on a long, infinitely long waiting list. Also, it didn't surprise me to find that 69 percent of heavy buyers are expert readers. Reading does that to a person. Frequent reading = expert reader.
The concern stated by the author of the article is that if the mystery audience is the older crowd, what happens when they, well, are gone? As he puts it, the genre will need some new victims. Yes, I can see that. However, what's to say that the younger crowd, when older, won't turn to mystery? I've certainly gone through my stages. For ten years or more, it was horror/suspense with King, Koontz, and Saul at the top of my list. When I was in my early twenties, it was romantic suspense with such classic greats as Mary Stewart and Victoria Holt. Yeah, I was certainly a romantic. Then, for the past twenty years I've pretty much stuck to mysteries of all sorts -- gritty crime, psychological thrillers, legal thrillers and of course, cozies for my "be amused and laugh and get all warm and fuzzy" moods. Authors like Patterson, Cornwell, Johansen, and Brown on the more serious side. Evanovich and Joanne Fluke, to name a couple, on the lighter side.
So, what's an author to do if he/she wants to grow a younger audience? One suggestion is Wattpad. Yes, I said Wattpad. Authors like the one mentioned in this article ( Elizabeth Spann Craig) tried it out and gained lots of readers. Caution: readers, not necessarily buyers. It's an interesting social media forum where you can upload chapters of your work and readers will flock and send you all kinds of nice comments, questions, etc. With luck, the trolls will stay far away. Below, I've placed another link to tips on using Wattpad, for those who'd care to check it out.
As for me, I'll trudge along, cranking out story ideas, writing those mysteries, hoping people will notice, enjoy, and read more. As you might know, often, it's not how great your book is. It's getting noticed. If you're not, then who will ever discover how fantastic a writer you are? (Says any author who doesn't find their work rise in the Amazon rankings!)
Cheers all. Happy reading and writing!
Who is Reading Mysteries?
Learning about Wattpad
It's spring cleaning time! No. Not what you're thinking. I'm truly no Suzy Homemaker, so the thrill of pulling out the sweeper, duster, polish, cleaners, sponges ... Yuk. Not even a hint of excitement there. Instead, I will gather my books, bookmarks, posters, book stands, fliers, sign-up sheets, my notes, and all author swag ... oh, and my roll-away suitcase to put said items into thus making it easy to transport the whole thing to my ... drum roll please ... AUTHOR EVENTS! Yes indeedy! I'm giddy just thinking about it.
Spring is my time, my venue, the beginning of my yearly trek. Time to roll out the carpet and send my book babies out into the world of wonderful readers. I've come out of winter hibernation, yawning, sleepy eyed, and grumpy, but now I'm fully alert!
So, ahem, I'd humbly like to share what experience has given me with regard to those glorious opportunities when authors may present their work, share their experiences in writing, in publishing, and a whole bunch of stuff readers want to know. It's not so hard really. Frightening? Yeah, it can be. Many writers are shy creatures. We hide behind our stories, or in them *grin*. It's much easier dealing with our characters, the ones we like to think we control -- what they do, say, feel. Oh, and they don't talk back! Well, most of the time. But it's not so hard. Discouraging? Well, yeah. It can be that, too. You may end up with only a couple visitors. Still, you talk to them, even if only one shows up! It's not so hard. In fact, it can be the best experience ever. Sharing what you love, talking about it to people who are truly interested, that's like the joy of Christmas, New Years, Easter, Fourth of July and all holidays put together!
Now is the point when I say what works for me may work for you. Or not. Everyone is different. It's my nickle, so here goes:
*Think of what you'd like to talk about, (include a brief bio; readers love to know you as a regular person). Library signings give you this opportunity more so than at retail venues like bookstores and coffee shops or at multi-author events. In preparing for this, I might practice in front of the mirror. Yeah, I know, rather silly, but it helps me. Also, I try to list some possible questions people may ask. Here are a few:
--- What inspired you to start writing?
--- How did you come up with the idea for this book?
--- Do you base your characters on any people in your life?
--- How many books have you written?
--- How do you feel about self-publishing vs. traditional?
--- Do you have a favorite author?
--- What are you writing now?
*And ALWAYS set aside time for guests to ask those questions.
*IF no one asks, here's where you say, "One question I often get asked is _______." And then answer it. (Classic teaching strategy I used in the classroom. It works great to kill the silence.)
*OR turn the tables on them and ask your guests questions. Who's your favorite author? Do any of you write or plan to pursue publishing a book or story? Just a couple examples.
*Consider reading a passage from your book, if there's time. (Again, this caters to library signings.) But please keep it short -- five minutes works for me. You don't want to see the guests' eyes glaze over, right?
*Bring dollar bills. If you plan to sell your books and if people pay cash, you may need change.
*Remember to thank everyone for coming!
*Oh, and arrive early. You want to set up your space with all the pretty books, bookmarks, posters, book stands, fliers, sign-up sheets, author swag ... Yeah, you got this! Now, rock on, wonderful authors, and dig into your spring cleaning!
Well, here's a writer's quandary, you could even call it an occupational disease. The limbo state of being. Yes, it's real. It's not fun. It's sometimes painful. It's never easy. At least for me it's not. I'm referring to the time between novels. All of you writers feel this from time to time. In fact, readers may experience it. It's when I don't know what to write next. There. I've said it. I'm like a kid in the candy store, my sweet tooth is crying out to grab one of EVERYTHING! I want to write one of EVERYTHING!
Ideas keep bouncing around in my head. I'd love to write a book about pirates and sunken treasure, aye, aye, matey. Or puzzles. I love mysteries with puzzles in them. Secret codes, ciphers, oodles and oodles of conundrums. You must solve the puzzle or die!!! And then there's history. How about an archaeologist, a female Indiana Jones who's discovered the remains of an ancient civilization, or a priceless artifact that opens the portal to another world. Oh boy, here's venturing into fantasy. Or maybe I'll write a psychological thriller. Woman goes mad, can't remember who she is, and the one who helps her? Well, he's already dead, but she doesn't know. Ergh! It's insane. And of course the list keeps piling up!
But I can't stop there. Oh, no. I worry about what will work. What am I most passionate about? What will keep me up nights? Writing, thinking, plotting. I want to know! I think about what will readers enjoy reading. Yeah, yeah. I hear you. All those who say I shouldn't care so much about what readers are reading and what sells. But come on! Get real. You can't really take that detail out of the equation. Sharing the stories you write is part of the joy in writing. It is very much to me.
So, what will I do, which will I choose? Maybe I need to think about it a bit longer. And while I'm deciding I have to pay attention to what I do have in print. Yes. A marketing I will go ... author visits, promotions, social media, on and on. So many hats, so, so many.
Bottom line? I'll take it. The worries, the headache of indecision, the sleepless nights planning and plotting, the endless task of promoting. I'll take it all because I LOVE it. I love what I do.
Eh-hem. Speaking of promotion, if anyone reading this is interested in winning a free hardback copy of Dean Koontz' latest thriller, Ashley Bell, go visit my author website and either register or click on the guestbook page and leave a comment. I will add you to the list of entries. My way of saying thanks to all the wonderful readers out there!
Here's the link: Kathryn Long Author
Happy reading and writing, all!
Since we are nearing the midyear, I thought it would be interesting to start researching reading trends. I happened on an article written at the first of the year, which offered up predictions for 2013 in two ways: what you will want to read and how you will read it.
Being an author, I find it curious how the subject matter of what people read changes from year to year, and predictions being only as accurate as the weather report. That's right. Go ahead and say it. Might as well flip a coin.
In any case, here's a summary of what Thomas Umstattd had to say at www.authormedia.com --
Ebook sales will level off somewhat in sales profits for publishers as well as a decrease from the previous year's numbers of books sold. That probably makes sense when you consider the mad rush for everyone to buy one of many new toys, aka ereaders, for Christmas and load them up with many shiny new titles that they are STILL trying to catch up on reading before buying any new ones. I know I have about fifty on my Kindle and not even close to half read. Not surprisingly, once again, somebody predicts that ebook prices will come down from those ridiculously high ones set at $10 and up. Yeah ... I'll believe that one when I see it. Of course, there are many great buys out there under five bucks, just not ones by the oh so very popular clique of authors.
The latest craze, Thomas predicts, will be audibles. I personally can't stand listening to books on audio. My mind wanders way too much. And I probably hear about thirty percent or less of what people say to me. Still, I can see how this prediction might pan out. Heck, there are online services -- some for free, like www.acx.com --that will take your self-pubbed book and turn it into audio. It's that easy.
Finally, to the heart of the matter, what will people want to read? Well, according to Thomas, there will be more heart-warming americana type settings and people in them with stories that will make you all warm and toasty inside. I like that idea. Bring 'em on! To the other extreme, young adult books will keep sinking into the darker side. How many millions has The Hunger Games made? Yep. I can see that prediction hitting home. Thomas also talks about Christian literature growing and how serial books will increase in popularity.
Does Mr. Thomas Umstattd have that special crystal ball to see exactly what happens in 2013? Well, we are already close to June and half way through the year. I see more and more series of books, more audible versions of books, B&H is publishing more and lots more of Christian titles, more agents are taking on clients who write in that genre, YA is doing its darker side thing, and so it goes. But like all predictions, Thomas' needs a bit of tweeking. Those hot and trendy authors who always rank in the top ten bestsellers list? You guys and gals still got to get those ebook prices down to reasonable!
My bottom line? Well, all I can say about predictions is that no matter what becomes popular or trendy, I will always love to cozy up with a spinetingling mystery. Take that, Thomas Umstattd!
Reading Trends for 2013 by Thomas Umstattd
Well, I sent off my list of corrections to
the editor and now I wait once again. I know I was able to catch a few errors,
but always the worry that there may be more. After all, if the pub's editor
missed some -- ones that I noticed -- then what? I'm not going to stress over it
though. At least I feel between the two of us we did a great job.
It's
difficult to read my work so many times. I wish I could be one of those who
experience it anew. I envy that. Still, I think it's good, really good, the best
story I've written so far. I love my characters, especially Tante Louise
Picault. She's old but feisty, and colorful with the perfect touch of french
culture. The southern feel to the characters makes them approachable and
loveable. I'm optimistic that readers will find them endearing and drawn to
their story that weaves mystery from the past and the present. The touch of
paranormal with the main character who uses dreams from spirits to gather clues
is yet another layer to interest, I hope, many. We will see.
In the
meantime, I wait, patiently.
