Being that author person, the one who always wants to know what's on the other side of my mirror or window or door (choose whichever metaphor you like), I seek out articles on readership, who's looking at what. Does anybody actually read anymore? This question posed by someone who obviously doesn't. *sigh* Yes, it is sad. I feel badly for those who think that way, for all they are missing...but let's move on. The Article. I stumbled upon one published a couple years ago, (see link below) that focused on Nielsen ratings regarding mystery/crime readers. That is my niche, so if you aren't into reading mystery, don't write mystery, you may want to move along. :-)
Nielsen colleagues dove into the task to gather stats, asking questions... How do you acquire your reading material? What type of mysteries do you prefer? Where do you discover new authors? Interesting results given in a beautifully illustrative graph (again, see link below) show a couple of important facts--at least for me as an author of mystery. One, over 60 percent of readers are ages 45 and up with 28 percent being 65 and older. Makes me think about my story details like how old should my characters be? Does it make a difference if I use modern slang or references to modern culture that the older crowd may not understand? I'm thinking not. After all, I'm of a certain age, and those things don't bother me. Another fact finding detail: 70 percent of those readers polled were female.
Here's the real gut-puncher, though: many frequent readers aren't buying books. They get them free. Probably waiting for those deals on Amazon or participating in book swaps where you trade in your book and get another in return. Oh, and of course, let's not forget libraries. I'll admit, I get the budget urge to find bargains, freebies, and such. Confession: I don't use the library as much as I used to because I can't seem to finish a book in time before I have to return it, or I'm on a long, infinitely long waiting list. Also, it didn't surprise me to find that 69 percent of heavy buyers are expert readers. Reading does that to a person. Frequent reading = expert reader.
The concern stated by the author of the article is that if the mystery audience is the older crowd, what happens when they, well, are gone? As he puts it, the genre will need some new victims. Yes, I can see that. However, what's to say that the younger crowd, when older, won't turn to mystery? I've certainly gone through my stages. For ten years or more, it was horror/suspense with King, Koontz, and Saul at the top of my list. When I was in my early twenties, it was romantic suspense with such classic greats as Mary Stewart and Victoria Holt. Yeah, I was certainly a romantic. Then, for the past twenty years I've pretty much stuck to mysteries of all sorts -- gritty crime, psychological thrillers, legal thrillers and of course, cozies for my "be amused and laugh and get all warm and fuzzy" moods. Authors like Patterson, Cornwell, Johansen, and Brown on the more serious side. Evanovich and Joanne Fluke, to name a couple, on the lighter side.
So, what's an author to do if he/she wants to grow a younger audience? One suggestion is Wattpad. Yes, I said Wattpad. Authors like the one mentioned in this article ( Elizabeth Spann Craig) tried it out and gained lots of readers. Caution: readers, not necessarily buyers. It's an interesting social media forum where you can upload chapters of your work and readers will flock and send you all kinds of nice comments, questions, etc. With luck, the trolls will stay far away. Below, I've placed another link to tips on using Wattpad, for those who'd care to check it out.
As for me, I'll trudge along, cranking out story ideas, writing those mysteries, hoping people will notice, enjoy, and read more. As you might know, often, it's not how great your book is. It's getting noticed. If you're not, then who will ever discover how fantastic a writer you are? (Says any author who doesn't find their work rise in the Amazon rankings!)
Cheers all. Happy reading and writing!
Who is Reading Mysteries?
Learning about Wattpad
Since we are nearing the midyear, I thought it would be interesting to start researching reading trends. I happened on an article written at the first of the year, which offered up predictions for 2013 in two ways: what you will want to read and how you will read it.
Being an author, I find it curious how the subject matter of what people read changes from year to year, and predictions being only as accurate as the weather report. That's right. Go ahead and say it. Might as well flip a coin.
In any case, here's a summary of what Thomas Umstattd had to say at www.authormedia.com --
Ebook sales will level off somewhat in sales profits for publishers as well as a decrease from the previous year's numbers of books sold. That probably makes sense when you consider the mad rush for everyone to buy one of many new toys, aka ereaders, for Christmas and load them up with many shiny new titles that they are STILL trying to catch up on reading before buying any new ones. I know I have about fifty on my Kindle and not even close to half read. Not surprisingly, once again, somebody predicts that ebook prices will come down from those ridiculously high ones set at $10 and up. Yeah ... I'll believe that one when I see it. Of course, there are many great buys out there under five bucks, just not ones by the oh so very popular clique of authors.
The latest craze, Thomas predicts, will be audibles. I personally can't stand listening to books on audio. My mind wanders way too much. And I probably hear about thirty percent or less of what people say to me. Still, I can see how this prediction might pan out. Heck, there are online services -- some for free, like www.acx.com --that will take your self-pubbed book and turn it into audio. It's that easy.
Finally, to the heart of the matter, what will people want to read? Well, according to Thomas, there will be more heart-warming americana type settings and people in them with stories that will make you all warm and toasty inside. I like that idea. Bring 'em on! To the other extreme, young adult books will keep sinking into the darker side. How many millions has The Hunger Games made? Yep. I can see that prediction hitting home. Thomas also talks about Christian literature growing and how serial books will increase in popularity.
Does Mr. Thomas Umstattd have that special crystal ball to see exactly what happens in 2013? Well, we are already close to June and half way through the year. I see more and more series of books, more audible versions of books, B&H is publishing more and lots more of Christian titles, more agents are taking on clients who write in that genre, YA is doing its darker side thing, and so it goes. But like all predictions, Thomas' needs a bit of tweeking. Those hot and trendy authors who always rank in the top ten bestsellers list? You guys and gals still got to get those ebook prices down to reasonable!
My bottom line? Well, all I can say about predictions is that no matter what becomes popular or trendy, I will always love to cozy up with a spinetingling mystery. Take that, Thomas Umstattd!
Reading Trends for 2013 by Thomas Umstattd
After taking inventory of my reading history over the past ... hmm, let me think ... I'll say forty some years, I made a curious observation. I make my choices in reading like craving potato chips. I couldn't read just one gothic romance (circa my teen through early adult years). I had to devour them like that bag of chips. One scrumptious bite of syrupy, sappy love scenes after another, until I satiated my appetite ... or gained too many pounds of love calories.
And then a new flavored chip came along during my late twenties to late thirties. One with lots of bite to it, i.e. stories of horror and nightmares, ala Stephen King, Dean Koontz, John Saul, and the rest. The adrenaline rush that those scary monsters, ghouls, and ghostly creations gave me couldn't have been more satisfying. The scarier the better, even if they did keep me up nights, along with every nightlight I could manage to turn on without my husband griping!
But soon, I had my fill, the last gory scene of blood and guts splattering everywhere. Nausea set in and I experienced indigestion. Time to move on. That was nearly twenty years ago. The moment to launch the newest, latest, greatest tasting chip ever! Mysteries ... suspenseful ones, forensic ones, romantic ones, heroic ones, anything with the familiar mysterious taste. And to the present, I still enjoy those chips! The flavor is addicting, probably some ingredient I'm meant to crave. Whatever it is, I will keep reading ... or eating ... every word of every page of every chapter of every ... ah, you get the picture.
So, then, I began to wonder if my reading habit imitated my behavior with other things, like my favorite television shows, music, restaurants, etc. Let me think another minute ... nope. At least not as noticeable as with reading. For example, I enjoy American Idol and The Voice, but I don't care for those other music competition shows (and I won't mention the names).
Still, it does make me consider how producers, publishers, and all the other powers that make important decisions, choose what's coming out next. Television back in the fifties and sixties could not get enough western shows on the air. In the seventies, it overflowed with detective shows like Mod Squad, Hart to Hart, McCloud, Columbo, and I refuse to go on. In publishing YA loves vampires, and readers sure like to chomp down on gossipy morsels of the celebrities and politicians. Anyway, I'm sure you get my drift. Potato Chip Theory? Maybe not such nonsense after all.
Whips, Cuffs, and Little Brown Boxes
Alice in Realityland
Ebooks ... some might say, "Isn't that enough technology in the reading world?" Well ... I guess not. I have to admit I'm rather excited about this new trend. And I imagine it will attract a whole new category of readers -- those who would rather watch than read the written word. Sigh, groan, sigh somemore. I myself would like readers who truly enjoy reading, but an occasional visual might add to the experience.
Okay, getting right to it. The latest technology is to embed videos in the eBooks where ever they might fit. I am linking to an article that might explain it better. It even gives you an example of a book -- Nixonland put out by Simon & Schuster. Since it's an historical book, it places video clips on such topics/people as John F. Kennedy, news clips of demonstrators against war, etc. Really, it is very fascinating to watch.
The author of the article on this trend brings up a valid point -- visualizing or imaging through words is what drives the imagination and makes each reader's experience a personal one. As a teacher, I agree totally that to take away from this skill and experience by replacing words with videos may diminish the skill. We already do that enough with the technology and media at everyone's, especially young people's, fingertips. In other words, walking a fine-line and not overusing this technology should be the guideline for authors and publishers. At least, that's what I hope for. From an author's viewpoint, I truly am infatuated by the idea. I can see embedding videos in my books, only to supplement the stories, not to replace the details. Again, limiting the numbers is key. I think I would most like to embed a video of me in each of them, talking about how I came up with the idea for writing them, etc.
So much is changing in the digital world. It's scary and exciting at the same time. Who knows where we will be five years from now? (A memory of when I first saw the hollistic chess game in Star Wars comes to mind. I thought that was the greatest invention ever!) I wish I had that crystal ball. Anyway, here is the link to the article on video-enhanced eBooks. Let me know what you think.
Video-enhanced E-books Beginning to Gain Momentum
Whips, Cuffs, and Little Brown Boxes
Not So Snow White
With the flooding of self-published work there comes another flood -- paid reviews. It seems there are a few well-known reviewers climbing aboard to take advantage of a new opportunity to make money, i.e. charging for their reviews. And I'm talking big dollars to fork out. Well, at least for some folks like myself with limited income it is a bit steep. Kirkus Indie charges $425 to $575 for a 250-350 word review. This option is geared toward self-pubbed, indie pubbed, POD, etc. authors. Okay, so on their webpage they do state that you will receive "a fair and unbiased assessment of your work" and that the rating can be anywhere from positive with stars down to negative.
Can you imagine? Fork out a few hundred, hard-earned dollars and get back a negative review? Ouch! At the same time, isn't this what really should happen? An unbiased, honest-to-goodness review of your work. I'd imagine that's what everyone should expect, but it's a pot-pourri of feedback out there. Friends and relatives who only want to give you a pat on the back and a leg up, persuading potential readers to buy your book. And of course, there are many others out there who would probably say all sorts of nice things, warranted or not, if you shoved some green under their noses.
I say this. Getting reviews, paid for or not, will always bring some bias along with them. In other words, it's not a perfect system. I, for one, from the reader's POV tend to ignore book reviews. If something strikes my interest, I buy it and read it to gather my own conclusions. But that's just me. As an author with a few books out there, both adult and teen fiction, I haven't really gotten much of anything in the review department. My books are selling okay, nothing worth writing home about, and I often wonder ... if I paid people to review ... hmm....
So, what's your take on it? Are paid reviews okay? Do you read reviews and let them influence your book-buying habits?
Whips, Cuffs, and Little Brown Boxes
Not So Snow White
Cinderella Geek
So, I have written about the top picks in young adult novels and in general adult fiction. Let's take a look at one of those categories -- books written by celebrities. Hey ... the books sell, so they deserve mention. I found an article Stranger Than Fiction -- Top Celebrity Novelists that focuses on eight celebrities from actors to musicians to spouses of actors or musicians. Some of the work is actually considered "good", good enough to at least consider adding to your reading list. I will touch on a few and let you check out the rest in more detail. And mind you, these are novels, not autobiographies!
1) Gene Hackman: Payback at Morning Peak -- western fiction. Consider his background and experience which might add credibility to the content. And the fact that this is not his first effort. He coauthored a couple of others previously.
2) James Franko (General Hospital): Palo Alto -- a short story collection meant to be taken seriously, but SERIOUSLY? At least that's what the author of this article implies.
3) Lauren Conrad: L. A. Candy -- fictional account with way too many parallels to Conrad's life, which many authors will do when they write fiction, so we will let this slide. Okay, I have to add a personal sidebar -- in my Lang. Arts class, one of my students did a report on this book. Not my bag, but really popular with teens. Go figure. And popular enough to follow it up with Sweet Little Lies and Sugar and Spice.
4) Hillary Duff: Elixer -- a supernatural mystery that's been on the bestseller list.
5) Ethan Hawke: The Hottest State -- a brooding tale from a brooding character, or something like that. Hawke must enjoy writing stories so he can turn them into movies. Ash Wednesday is another.
You'll find three more and many more details about all of them if you click on the article link. I do have some parting observations. So here goes ... artistic people can be artistic in many areas. It makes sense if someone who plays an instrument well can also do well at writing. There is no reason why we can't have more than one talent, though being a celebrity who writes a book shouldn't automatically insure bestseller status. I think most would agree with me on that ... unless he/she was a celebrity!
So, now moving on to the latest trends in adult fiction ... What is the number one publisher which has seen the most growth and sales? Harlequin. Gotta love that romance. Yet, as most of you know, Harlequin combines romance with a lot of other genres -- mystery/suspense, paranormal, historical. So, as long as you want the romance involved, there is something for everybody.
Genres that seem to have a growing audience are -- thrillers, Americana, literary, paranormal with an erotic touch, Christian fiction, and horror stories which are still making a ripple. Of course, anything offered in e-book format has a great chance of being read, especially romance novels. Such is the craze of the eReaders. What's most consistently popular, as readers have found in the past, will probably be such in the future. And that is anything by those authors at the top of the food chain -- James Patterson, Dan Brown, Nora Roberts, and the list goes on. What has changed is the path ones like James Patterson have taken. Several times he has linked up with a coauthor, and probably because of the growing interest in young adult books, he has ventured into that genre with novels like Maximum Ride. One more group to mention comes from the famous people who decide to write, maybe their memoirs or sometimes fictional works, and their books seem to sell, so publishers will keep on publishing them.
In my opinion, as a writer you may follow the trends, hoping to catch a ride on that rollercoaster while it's still flying high, but you need to be passionate about what you write. No matter what. Who knows? Maybe if you think of something entirely unrelated to the trends of vampires and werewolves or those other popular themes, maybe you'll be the one to start the next trend. Now, wouldn't that be something!
As both a reader and a writer, I find learning about the latest trends in reading to be both interesting and useful. So, I'm going to cover this in at least a couple postings and start with Young Adult readers. This year continues the hot topic of fantasy/paranormal, mainly vampires and werewolves. However, the fantasy realm includes mythological themes such as the Goddess Girls. Multimedia series are also grabbing young readers where they connect online and in video. Two that fall into that category are 39 Clues and Skeleton Creek. Diary and Journal formats are popular as in Diary of a Wimpy Kid, which by the way leads to the books where the main characters have special needs, such as Mockingbird and Rules. Graphic novels and Manga continue to hold their place in the top favorites, probably because of the timeless captivation of such stars as Superman and X-Men. And it should be mentioned that though these are Young Adult books, adults are reading them, too. In fact, this trend is on the rise, which I imagine pleases both author and publisher alike.
One more category I'd like to mention is books for reluctant readers. Teaching in this area has given me firsthand experience in the challenges of getting kids to read. I agree with those who say that reluctant readers are ones who just haven't found the type of book that interests them yet. Anyway, here is a list of the top ten picks:
Amason, Jessica and Richard Blakeley. This is Why You’re Fat: Where Dreams
Become Heart Attacks.
Brereton, Catherine, Philip Steele, and Hannah Wilson. Warriors Versus Warriors:
Ten Fighters, Five Battles, ONE WINNER.
Elkeles, Simone. Rules of Attraction: A Perfect Chemistry Novel.
Hasler, Nikol. Sex: A Book for Teens: An Uncensored Guide to Your Body, Sex and
Safety.
Keplinger, Kody. The D.U.F.F.(Designated Ugly Fat Friend).
Neri, G. and Randy DuBurke. Yummy: the Last Days of a Southside Shorty.
Rainfield, Cheryl. Scars.
Summers, Courtney. Some Girls Are.
Volponi, Paul. Rikers High.
Von D, Kat with Sandra Bark. The Tattoo Chronicles.
I will end this post with a little anecdote. It addresses the reason why it's important to a hopeful writer wanting to sell his/her work. When I spoke with someone who owns a business and after complaining how difficult it is to find a publisher to accept my work, she asked me, "Well, have you asked them what they are looking for?" Such a simple question, but with not so simple an answer. It's very hard to find the right place at the right time, but knowing what the reader wants to read is what publishers want to publish is ultimately what the author should write ... at least is he/she wants to sell :-)
For more information about Young Adult Readers, check out YALSA .
